Photo credit: Getty / Alex Wong

It has been less than 24 hour and Kim Kardashian is receiving criticism for the name of her new shape-wear line.

The name of her line is “Kimono” which she announced on Twitter saying, “Kimono is my take on shape-wear and solutions for women that actually work.”

People are not having it and they say she is culturally appropriating another Japanese culture!

One user says, “are you intentionally taking a Japanese word of specific and extreme cultural significance, stripping away its meaning, and appropriating it for your brand? I do hope not, but intentional or otherwise, that will be the result. That’s why many Japanese are crying foul.”

Kim went as far as trademarking the name with the United States Trademark Office which was approved.