Photo Credit: Getty / Drew Angerer
Spotify has announced that they will suspend all political ad sales at the beginning of 2020.
“Beginning in early 2020, Spotify will pause the selling of political advertising,” a spokesperson said in an emailed statement. “This will include political advertising content in our ad-supported tier and in Spotify original and exclusive podcasts. At this point in time, we do not yet have the necessary level of robustness in our processes, systems and tools to responsibly validate and review this content. We will reassess this decision as we continue to evolve our capabilities.”
The political ad ban will only impact the U.S. because the streaming giant doesn’t run them in other countries. Bernie Sanders and the Republican National Committee have previously advertised on Spotify.
One source said that the move will have a relatively small impact on revenue, seeing that the majority of Spotify’s ad sales come from movie or TV show promos.
Twitter has announced that they will ban the ads entirely, while Facebook has taken the opposite approach. Facebook has even left political ads up that contained false information. Google has announced that it will stop “micro-targeting” ads by political affiliation or voting records.