Photo Credit: Bennett Raglin | Getty Images
YG’s 4Hunnid is back! This time, with a brand new collection and app to coincide. The Los Angeles spitter has created not only a clothing line, but an entire movement with his 4Hunnid brand. The app itself was created with his fans in mind, serving as a new platform that will provide audiences with fast and easy access to content, updates, and of course, exclusive merchandise.
YG has had a standout year, from the release of his new album 4REAL 4REAL to the success of Spanish banger “Go Loko.” The song’s music video featuring Tyga and Jon Z currently hails over 86 million views and counting. Now, he’s about to level up even more.
One look to his Instagram, and fans can quickly get a preview of 4Hunnid’s new summer collection. But the app itself will feature exclusive merch only found inside the app.
In an exclusive quote to Power 106, YG reveals the one thing he’s most excited for with the launch of the app. “I can brag that I’ll be the first rapper from the gang to have an app for his brand 😎”
YG will also be posting never-before-seen content weekly, alongside BTS moments from the Legendary Nights Tour with Future, Meek Mill, Megan Thee Stallion, and labelmate DJ Mustard.
His latest Back To School 4Hunnid Capsule is even more provocative than the last, with topless posing in the promo shots. In addition, he’s been taking fashion week by storm, bridging the gap between streetwear, high fashion, and his own Bompton mentality.
With fall quickly approaching, we asked YG if the new drop had anything to do with students going back to school. He answered, “Nah, it was more about supplying the demand. Our last drop, we sold out in less than a few hours, I just wanted to keep giving the fans more.”
The best part? The app is free. The 4Hunnid motto states: “I am a trophy, so come correct when you approach me. The real, the fake, this life showed me, so I never trust, and watch closely.”