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After the surprise release of The Carter’s album “EVERYTHING IS LOVE” this weekend, Jay-Z followed with another major announcement as Puma’s new Creative Director.
— Complex (@Complex) June 18, 2018
Jay will now have a say in which players can join the new and improved basketball division. He will also be assisting in the overall direction of branding at Puma.
The brand had not signed an NBA player since Vince Carter left to pursue Nike in 1999, but they recently signed the number 1 and 2 picks in the draft as well as Zhaire Smith from Texas Tech.