LeBron James Announces Multi-Year Partnership With Ruffles

LeBron James Announces Multi-Year Partnership With Ruffles

MINNEAPOLIS, MN - DECEMBER 17: LeBron James #6 of the Los Angeles Lakers looks on against the Minnesota Timberwolves in the first quarter of the game at Target Center on December 17, 2021 in Minneapolis, Minnesota. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this Photograph, user is consenting to the terms and conditions of the Getty Images License Agreement. (Photo by David Berding/Getty Images)

Photo credit: Getty Images

Los Angeles Lakers star LeBron James has teamed up with Ruffles for a multi-year partnership.

In efforts to empower fans to continue to embrace and celebrate life’s obstacles, the official chip of the NBA has teamed up with James for their latest Own You Ridges commercial. In the clip, LeBron touch base on the “ridges” that he grew up in Akron, Ohio with and took time to share a few hardships. 

With this movement, Ruffles hopes to empower communities that are underserved and spread a message of embracing your “ridges.” $3 million dollars will be donated by the company along with PepsiCo over the next three years to the LeBron James Family Foundation to continue their work of uplifting communities throughout education.

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