Photo credit: Tiffany & Co
Beyoncé and JAY-Z have teamed up with Tiffany & Co. for a new campaign called “ABOUT LOVE.”
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The campaign is the first in which the two have appeared alongside each other in a campaign. The photo, taken by Mason Poole displays both Bey and JAY standing in front of a never-before-seen painting from 1982 by Jean-Michel Basquiat called Equals Pi.
“We don’t have any literature that says he made the painting for Tiffany,” Alexandre Arnault, the executive VP of products and communications at Tiffany, told WWD about the late Baquait’s painting. “But we know a little bit about Basquiat. We know his family. We did an exhibition of his work at the Louis Vuitton Foundation a few years back. We know he loved New York, and that he loved luxury and he loved jewelry. My guess is that the [blue painting] is not by chance. The color is so specific that it has to be some kind of homage.”
Beyoncé also made history becoming the fourth woman, and first black woman to wear the famous 128-carat Tiffany Diamond, following Mary Whitehouse, Audrey Hepburn, and Lady Gaga.
“Beyoncé and JAY-Z are the epitome of the modern love story. As a brand that has always stood for love, strength, and self-expression, we could not think of a more iconic couple that better represents Tiffany’s values,” said Alexandre Arnault, Executive Vice President of Product & Communications. “We are honored to have the Carters as a part of the Tiffany family.”
“ABOUT LOVE” launches in print on September 2 with a accompanying film dropping September 15 via Tiffany & Co. HERE.