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Believe it or not, Twitter and Billboard have joined forces for the Billboard Hot Trending.
Billboard and Twitter have partnered on a first-of-its-kind Billboard chart that will showcase the most talked-about songs and music topics on the social media platform. https://t.co/1GwunHJ0id
— billboard (@billboard) May 5, 2021
According to Billboard, the chart will highlight “the most talked-about songs” on Twitter by tracking music related trends and tweets. We’re talking about music festivals, awards shows, concerts and more. This is definitely an industry first, but with the tweets in actual time, the Billboard Hot Trending will refresh every 24 hours to keep up with what’s popular across the platform.
“The chart is also unique in that it tracks what songs people are talking about — not necessarily what they’re listening to,” Billboard says, while Twitter’s head of entertainment partnerships, Sarah Rosen, unveiled that music is actually “the most talked-about topic on the social platform worldwide.”