Photo credit: Dimitrios Kambouris / Staff
According to reports, Kanye West is now in a legal dispute with Walmart.
Earlier this year, counsel for Kanye’s Yeezy LLC filed a trademark application for registration for a stylized sun rays graphic. The logo comprised “eight dotted lines, each comprising three totally shaded circles, with 24 circles, arranged at equal angles as rays from a sun.”
Now, almost four months later, Walmart has stepped in with a notice of opposition. The retailer claims the logo looks too much like theirs saying it “will cause confusion” and make a “false suggestion of a connection.”
“Walmart has repeatedly sought to understand Yeezy’s planned use of the Yeezy Application, with the goal of finding ways in which the Walmart Spark Design and the Yeezy Application can co-exist with one another,” the letter said. “However, to date, we have received none conclusive information from Yeezy regarding the planned use or any cooperation from Yeezy in order to find common ground.”
— Erik Pelton® (@tm4smallbiz) April 22, 2021
Compare the two logos from YEEZY and Walmart above.