LeBron James Finalizes New PepsiCo Deal

LeBron James Finalizes New PepsiCo Deal

Photo credit: PepsiCo

LeBron James is at it again!

The NBA Superstar reportedly completed a multi-year endorsement deal with PepsiCo, which ended his 17-year partnership with rival company, Coca-Cola.

In honor of James’ new contract, PepsiCo has promoted their newest Mountain Dew energy drink, MTN DEW RISE. James won’t be the only athlete endorsing the drink, but it will remain his focus along with a bunch of other athletes and wellness influences.

MTN DEW Rise will supposedly contain the same amount of caffeine as two cups of coffee and includes Vitamin A and C and zinc to support the immune system.

In 2015, PepsiCo made the move to replace Coca-Cola as the official F&B partner for the NBA and WNBA, ending its rivals’ previous 28-year partnership with the league.

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