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JAY-Z’s Rare D’USSÉ Cognac Sells For $52,500 At Auction

JAY-Z’s Rare D’USSÉ Cognac Sells For $52,500 At Auction

Photo credit: Alberto E. Rodriguez / Stringer / Getty

JAY Z auctioned off a bottle of his D’USSÉ, but this wasn’t just some regular bottle.

Amazingly, it was a bottle of D’USSÉ Grande Champagne Cognac Anniversaire 1969 which sold at $52,500.

Sotheby revealed that they expected the bottle to be between $24,000 to $75,000 and ultimately sold to an unnamed bidder.

The bottle is one of 285 bottles made in celebration of Hov’s 50th birthday back in 2019, but being that Hov engraved his signature on this bottle, that makes it “Bottle No. 1.” 

“When our Cellar Master, Michel Casavecchia, discovered the aged liquid at the Chateau de Cognac and explained how truly one of a kind it is, it was important to me to honor it by doing something that would celebrate its singularity. Once that barrel is emptied, there’s no way the liquid can be recreated. The whole process behind the 1969 Anniversaire collection reminded me why I got involved in the spirits industry in the first place – to create something that will stand the test of time. It means a lot that we’re finally able to share the D’USSE 1969 Anniversaire Limited Edition with the rest of the world, and we’re proud to auction the first bottle in the collection with Sotheby’s to benefit the Shawn Carter Foundation.” – JAY Z

The bottle was the first of the Cognac to sell publicly. Funds from the sale will go to Jay Z’s Shawn Carter Foundation to help support professional advancement and entrepreneurship workshops for the youth.