Photo Credit: Getty / Jayne Kamin-Oncea
For his latest single, “Intentions” featuring Quavo, Justin Bieber decided to do something different for the music video. Rather than placing himself and Quavo as the center of the clip, the video highlights stories of women staying at a shelter in Los Angeles called Alexandria House. The two visit the house to get to know those staying there, which the video focuses on.
Towards the end of the vid, they left a message of thanks to the shelter. The message also pledged $200,000 to start the INTENTIONS Fund for Alexandria House. A link was provided for others who felt inspired to make donations to do so.
The response from people has been great. TMZ reports that the shelter has received more than $10,000 in donations. Alexandria House tells TMZ that their website has seen a huge influx of traffic compared to the day before the video came out.
3 women were spotlighted in the video, with some of the funds going towards their tuition and taking care of their kids.
The rest of the money will aid the 30 current residents and about 200 former residents.
Catch the full music video below!