Photo Credit: Getty / Kevin Winter
Last week, Kanye West finally released his much anticipated new album, Jesus Is King. The project centers around his newfound purpose to serve God. Although he took a new direction with it, the project definitely still feels like a Ye album from the production to the lyrics. Kanye’s short film also named Jesus Is King hit IMAX theaters across the world.
The 35-minute film reportedly acquired $1.03 million globally. $862,000 was generated from the 372 IMAX theaters that showed Jesus Is King in North America. $175,000 was made from the 68 international venues that screened the film. IMAX plans on expanding the film to another 78 countries on November 8th.
Megan Colligan, the president of IMAX, explained that Jesus Is King is allowing IMAX Entertainment to explore alternate ways of creating exclusive events. “We saw an opportunity to create a cultural moment with a visionary artist in a way that expands the IMAX brand, while surprising audiences and experimenting with what we can bring to our platform beyond blockbusters,” she explained.
Keep streaming Jesus Is King below!