Photo credit: Getty / Kevin Winter

2 Chainz’s label, T.R.U. partners with Atlantic Records. The announcement was made shortly after purchasing an ownership stake in A3C Festival & Conference.

The 42-year-old Drench God says, he is excited for the venture. A T.R.U. Compilation is the first project between the partners and “Shoot It Out”, featuring Worl and Hott LockedN, has already premiered with Billboard. The gritty Atlanta sound, the rapper says he loves, is “a heavy one with a lot of power.”

On a mission to expand his business portfolio this year, Chainz says, “…my biggest goal is to play a part in changing someone’s life and make them a millionaire”, the rapper told Billboard. Chainz views his label as school with many levels, “…we refer to it as ‘The Real University.’ It’s a course you go through.” 

If school is gonna be as lit as “Shoot It Out”, then we can’t wait to go back!