Photo Credit: Brian Ach | Getty Images
Hov and Roc Nation are bringing some changes to the NFL this season.
Jay-Z came into this partnership wanting to positively impact the community and is wasting no time. Just in time for the new season, he announced two programs aimed to support NFL’s Inspire Change nonprofit, an organization committed to education and economic empowerment, criminal justice reforms, police and community relations.
The first program he has announced is an Inspire Change clothing and apparel line. The proceeds from the sales are going to be used to fund Inspire Change efforts across the United States. The line has yet to be released, but word is it’s going to be dropped this October.
The second program is a music showcase titled Songs of the Season, which will highlight musicians, new music, AND use all proceeds towards Inspire Change. This season, Rapsody, Meek Mill, and Meghan Trainor are starting off the tournament as the first group of Inspire Change advocates. They are kicking off the season with a free concert in Chicago’s Grant Park on September 5th, NFL Kickoff Experience.
Earlier this month, Jay-Z announced he will be working with the league as the live music entertainment strategist. He will be helping with the Super Bowl halftime programming and Inspire Change non-profit.