Photo credit: Getty / Jerrit Clark

Back in March, Nipsey Hussle’s The Marathon collection with PUMA was revealed with a scheduled release for the fall. According to Adam Petrick, PUMA’s Global Director of Brand and Marketing, PUMA has no plans to end the collab and will reportedly work with his estate to keep his legacy alive.

During a Wall Street Journal panel with G-Eazy, Adam Petrick said, “Working with him to help build the brand and to support some of the activations that he was doing in L.A. was great. We had a lot of things that were coming, and hopefully a lot of things we will still do with his estate.”

Rapper @G_Eazy discusses how brands and celebrities are using their social capital to create new products at the #WSJFuture of Everything Festival https://t.co/szgUTxpXPn

— The Wall Street Journal (@WSJ) May 22, 2019

He went on, “We’re going to continue to release some product that we’ve created we him. We’ve also got some charity activations that we’ll do to support what he was doing in Crewnshaw, and trying to continue the work that he was doing through his foundation.”