PUMA Reveals It Will Continue Its Nipsey Hussle Collaboration

PUMA Reveals It Will Continue Its Nipsey Hussle Collaboration

LOS ANGELES, CA - OCTOBER 22: Nipsey Hussle speaks to kids at the Nipsey Hussle x PUMA Hoops Basketball Court Refurbishment Reveal Event on October 22, 2018 in Los Angeles, California. (Photo by Jerritt Clark/Getty Images for PUMA)

Photo credit: Getty / Jerrit Clark

Back in March, Nipsey Hussle’s The Marathon collection with PUMA was revealed with a scheduled release for the fall. According to Adam Petrick, PUMA’s Global Director of Brand and Marketing, PUMA has no plans to end the collab and will reportedly work with his estate to keep his legacy alive.

During a Wall Street Journal panel with G-Eazy, Adam Petrick said, “Working with him to help build the brand and to support some of the activations that he was doing in L.A. was great. We had a lot of things that were coming, and hopefully a lot of things we will still do with his estate.”

He went on, “We’re going to continue to release some product that we’ve created we him. We’ve also got some charity activations that we’ll do to support what he was doing in Crewnshaw, and trying to continue the work that he was doing through his foundation.”


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