Photo credit: Getty / Dia Dipasupil

Russell Wilson is expanding his brand and will be launching a new company with his wife Ciara. It is being reported that the power couple are coming out with their own production company.

The name of the production company is called “Why Not You.” It will focus on creating film, television, and digital content, which will be scripted and non-scripted. The company will tell “inspiring and aspiring narratives and human interest stories.”

Russell recently told The Hollywood Reporter, “When people look at me, I hope they don’t just see a football player…I hope they see a person who is innovative and creative, someone who builds something from nothing.”

Although the power couple are in different day-to-day fields, they are excited to collaborate and create stories together to touch people’s lives.

In a joint statement they said, “We are both story tellers at heart and we want to be able to share stories that uplift people and inspire others to create positive change. That’s ultimately what we want this company to represent.”

Despite both of their busy schedules, in different fields, the couple are adamant about making Why Not You Productions a top priority.

Russel Wilson said, “For West2East, we always say, ‘A+ only.’ That’s our motto.”

We are excited to see what content comes from Why Not You Productions.