Photo Credit: Christopher Polk/Getty Images for Coachella
Kung Fu Kenny just made a major money move!
Kendrick just signed a long-term publishing deal with Broadcast Music, Inc. (BMI). The company now represents the “Humble” rapper and his entire discography that includes good kid, mA.A.d city, To Pimp a Butterfly, and DAMN.
Funny enough a lot of TDE is also represented by BMI. ScHoolboy Q, SZA, Jay Rock, Isaiah Rashad, and Lance Skiiiwalker all call the performing rights organization home. Kendrick was previously with Warner/Chappell Music and there’s no word on the reasoning for the switch. Some people are speculating that this could mean a DAMN follow up is OTW. One can only hope!
Mike Steinberg is the executive vice president of Creative & Licensing at BMI and spoke about the company’s excitement about this new venture with Kendrick, “We’re thrilled to welcome Kendrick to the BMI family and expand our great working relationship with Top Dawg Entertainment and its incredibly talented roster,” he says, in a statement. “Kendrick’s gift for writing and performing such stunningly impactful music has solidified his stature among the world’s greatest artists and, without a doubt, as a major force in our industry for many years to come. We’re honored that he has chosen BMI to represent his creative works.” Check out BMI’s post about the news on Instagram below:
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We are thrilled to welcome @kendricklamar to our #BMIFamily! A global sensation, #KendrickLamar made his major-label debut in 2012 with good kid, m.A.A.d city and quickly rose to fame with 1.72 million in album sales. His 2015 follow-up, To Pimp a Butterfly, and his critically-acclaimed 2017 album, DAMN., also reached platinum status. DAMN. debuted at No. 1 on the Billboard 200 chart in 2017, and in 2018, Lamar made history when it earned him a groundbreaking Pulitzer Prize, making him the first non-jazz or classical artist to receive the coveted honor. Throughout his career, Lamar has also received 13 GRAMMY Awards and 37 nominations (including a GRAMMY win at this year’s ceremony in the Best Rap Performance category for “King’s Dead”), as well as six Billboard Music Awards, and many other honors.