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The Shawn Carter foundation is taking students on a bus tour to 11 HBCU’s in an effort to encourage young black scholars to purse their higher education at black institutions.

Gloria Carter, Jay-Z’s mom, will be spearheading the tours that will take the students on the tour of the eastern peninsula. The tour will start in in Washington, DC and continue down the coastline finally concluding in Atlanta, Georgia. Toyota has partnered with the rapper’s foundation in order to make the entire thing possible.

Now, of course Jay wants the best of the best! So the students who will be selected to participate in the tour will be chosen according to their performance during the last academic term considered before many of the major college decisions, such as SAT testing. The students will be provided with tools to help their applications like resume-building seminars and one-on-one meetings with admissions counselors.

The rapper who is a huge advocate of black ownership, hopes that after this tour students will be swayed to continue their education at one of the historically black institutions throughout the country. This comes as no surprise of course, Mr. Carter always has been and always will be for the people!