Photo credit: Getty / Kevin Winter
Beyoncé is one the many celebs to officially be in partnership with Adidas!
View this post on Instagram
Queen B is relaunching her Ivy Park clothing line with Adidas and is now a “creative partner”. She will develop new signature footwear and apparel. The line will feature performance-to-lifestyle focused items.
In a press release Bey said, “This is a partnership of a lifetime for me, Adidas has had tremendous success in pushing creative boundaries. We share a
philosophy that puts creativity, growth and social responsibility at the forefront of business. I look forward to re-launching and expanding Ivy Park on a truly
global scale with a proven, dynamic leader.”
The Houston native is “one of the first black women to be the sole owner of an athleisure brand”.
Ivy Park was co-founded by Topshop owner, Philip Green. In November last year, Bey’s Parkwood Entertainment acquired full ownership of the brand after
sexual and racial harassments allegations about Green.