Beyoncé Partners With Adidas To Relaunch Ivy Park

Beyoncé Partners With Adidas To Relaunch Ivy Park

INDIO, CA - APRIL 14: Beyonce Knowles performs onstage during 2018 Coachella Valley Music And Arts Festival Weekend 1 at the Empire Polo Field on April 14, 2018 in Indio, California. (Photo by Kevin Winter/Getty Images for Coachella)

Photo credit: Getty / Kevin Winter

Beyoncé is one the many celebs to officially be in partnership with Adidas!


View this post on Instagram


#Beyonce announces new partnership with #Adidas for athleisure #IVYPark 🙌🏽💪🏽

A post shared by Power 106 (@power_106) on

Queen B is relaunching her Ivy Park clothing line with Adidas and is now a “creative partner”. She will develop new signature footwear and apparel. The line will feature performance-to-lifestyle focused items.

In a press release Bey said, “This is a partnership of a lifetime for me, Adidas has had tremendous success in pushing creative boundaries. We share a

philosophy that puts creativity, growth and social responsibility at the forefront of business. I look forward to re-launching and expanding Ivy Park on a truly

global scale with a proven, dynamic leader.”

The Houston native is “one of the first black women to be the sole owner of an athleisure brand”.

Ivy Park was co-founded by Topshop owner, Philip Green. In November last year, Bey’s Parkwood Entertainment acquired full ownership of the brand after

sexual and racial harassments allegations about Green.

Concert Calendar

No events are currently scheduled.