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King Ice Launches Death Row Records Collection

King Ice Launches Death Row Records Collection

Photo Credit: King Ice

King Ice prides itself by its mission: wearable art to promote the culture forward. Now, the jewelry company returns with their new collection of Death Row Records chains, honoring and celebrating some of West Coast’s most legendary hip-hop artists. Founded by Suge Knight in 1991, the iconic West Coast record label served as home to artists like Dr. Dre, Snoop Dogg, Tupac Shakur, and more.

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@kingice x @deathrowrecords chain: Out Now ‼️

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King Ice co-founder Derek Belay states, “Almost two decades after the birth of Death Row Records, this collab makes it possible for admirers to rock the label’s infamous logo chain and celebrate the West Coast hip-hop revolution that Death Row Records established.”

The Death Row logo chain is available in two versions: solid white gold or 14K yellow gold finish iced out with VVS diamond simulates. Both are paired with a stainless steel Cuban chain and retail for $120 each.

Artists such as Snoop Dogg and The Game have been seen rocking the new pendants. View the promo video above and purchase yours on kingice.com!