Pharrell set to launch new music festival “Something In The Water”

Pharrell set to launch new music festival “Something In The Water”

LAS VEGAS, NEVADA - JANUARY 07: Recording artist Pharrell Williams speaks during a Sony press event for CES 2019 at the Las Vegas Convention Center on January 7, 2019 in Las Vegas, Nevada. CES, the world's largest annual consumer technology trade show, runs from January 8-11 and features about 4,500 exhibitors showing off their latest products and services to more than 180,000 attendees. (Photo by Justin Sullivan/Getty Images)

Photo credit: Getty / Justin Sullivan

So Pharrell is heading home to Virginia Beach to start a new music and culture festival, SOMETHING IN THE WATER, which is set to be a multi-day event happening in April 26-28th.


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OKAYYY! #Pharrell is launching a new music festival #SomethingInTheWater this April! Y’all think the lineup is LIT or nah?🔥👀

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The festival takes place on the beach and includes performances by Missy Elliott, Travis Scott, Migos, Dave Matthews Band, Janelle Monae, Diplo, SZA, Lil Uzi Vert and Pusha T!

Dang! The line-up is ALREADY LIT.

Pharrell states in an interview with The Associated Press that he wanted to create the event to give back to the community in which he grew up in and has supported him since day one.

“Virginia has been home to some of the most gifted artists, athletes, and scientists to ever live. And it makes sense — the people of Virginia are one-of-a-kind: uniquely gritty, bold, and brilliant,” Pharrell stated. “Virginia needs this right now and the world will see what we Virginians have known all along: there really is Something in the Water.”

The festival will not only be centered around music but will also screen the film “The Burial of Kojo” that will premiere on Netflix on March 31st. It even includes a pop-up church service, karaoke with trap music, as well as moments and panels with Deepak Chopra and Geoffrey Canada.

More acts that are set to perform include: Jaden Smith, Anderson .Paak, Kaytranada, Ferg, Jhene Aiko, Rosalia, Leikeli47, Maggie Rogers, Mac DeMarco, Masego, Virgil Abloh and John-Robert.

Even Virginia Beach Mayor Robert “Bobby” Dyer chimed in and said the festival “is going to be a transformative event for our city.”

Tickets go on sale this Friday! Y’all trying to go?!

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