Photo by Getty Images | Caroline McCredie
Singer and business owner, Rihanna, is suing her father for using her trademarked brand name “Fenty” for his own business’s use.
Rihanna’s father, Ronald Fenty has been using the Fenty name to help further his talent company created in 2017, Fenty Entertainment, even though she trademarked the name back in 2014. According to CBS, Ronald Fenty and his business partner Moses Joktan Perkins have been falsely promoting themselves “in a fraudulent effort to solicit millions of dollars from unsuspecting third parties in exchange for false promise that they were authorized to act on Rihanna’s behalf, and/or that Rihanna would perform at various locations throughout the world.” For example, Fenty Entertainment accepted deals for Rihanna to perform at 15 shows in Latin America $15 million and other shows in America, all without her permission.
Rihanna, born Robyn Rihanna Fenty, has worked up quite a resume within her Fenty brand. Popular for its inclusivity of all shades and skin tones, Fenty Beauty was created in 2017 and has been in high demand since its release. She has even expanded passed cosmetics with her lingerie line, and had a sneaker collaboration with Puma. With all the hard work, she has put into building her empire it is no wonder she only wants to represent what is really hers.
Apparently, Ronald Fenty even tried to file a trademark for “Fenty” for boutique hotel projects, but to no avail.
Multiple cease and desist letters have been sent to her father to order him to terminate their operations, but all requests were ignored. The singer now requested an injunction against her father for the damages he has caused.
Ronald Fenty has yet to give any comment.