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Bey & Jay Assist In Breaking Louvre Visitor Records

Bey & Jay Assist In Breaking Louvre Visitor Records

Photo Credits: Mike Coppola/Getty Images

Oh they have INFLUENCE influence.

The Louvre in Paris France, is already the world’s most visited museum, but thanks to a little help from The Carter’s the museum broke its attendance record this year. Bey and Jay shot their popular “APES**T” music video at the museum, which was visited by a record breaking 10.2 million people in 2018, a 25 percent increase beating the previous record of 9.7 million visitors back in 2012.

Jean-Luc Martinez, the museum’s director, spoke about the rise in attendees to French radio, “The Beyoncé video, like the opening of the Louvre museum in Abu Dhabi, ensured that the Louvre was talked about across the world, and one of the consequences of that is the spectacular rise in visitor numbers last year.” It is also worth noting that a record number of young visitors, are included in these numbers, with more than 50 percent of visitors under 30 years old. The rise in youth is attributed to the “APES**T” video, which was viewed nearly 150 million times on YouTube.

The visuals from the couple’s joint album Everything Is Love, feature famous works of art like the Mona Lisa, The Consecration of the Emperor Napoleon and the Coronation of Empress Josephine, Madame Récamier, and Venus de Milo. Take a look at the tweet from the museum below: