photo credit: Leon Bennett l Getty Images

Yesterday, EA Sports issued an apology to the backlash received from Big Sean and those throughout social media for the censoring of Colin Kaepernick’s name that is mentioned on the “Big Bank” track, which Madden has featured on their newest soundtrack.

It is believed that the reasoning behind the apology was only published to subside the backlash before the release of Madden 19.

As many continue to gripe over the upcoming football season and the new video game,TMZ front-man Van Lathan has decided to take matters into his own hands and offer up a social outreach for many to join together in order to boycott EA Sports.

Taking to his Instagram, Lathan posted a clip kicking off a challenge to his friends in entertainment, and social justice causes, as well as his followers, asking to donate the cost of the new Madden game to Colin Kaepernick’s Know Your Rights Campaign.

Van states in his Instagram caption:

His work will continue and we will see to it. Instead of buying Madden, I’m donating 59.99 (the cost of the game) to Colin’s Know Your Rights Campaign, so he can continue the WORK he’s doing.

Will you join in the boycott of the Madden 19 video game and the NFL?

Watch the clip below:

Less outrage … more outreach. @eamaddennfl and the @nfl tried to make our brother @kaepernick7’s name a dirty word. Not gonna happen. His work will continue and we will see to it. Instead of buying Madden, I’m donating 59.99 (the cost of the game) to Colin’s Know Your Rights Campaign, so he can continue the WORK he’s doing. Link is in my bio. Go to the website and hit the donate button. I’m calling out my brother @cthagod and my sister @angelarye to come out that #59.99 as well. Let’s show them that we will continue to work even as they throw dirt on our names. @nessnitty #KnowYourRightsChallenge

A post shared by Van Lathan (@vanlathan) on Aug 3, 2018 at 8:03am PDT