Photo Credit: Power 106

James Prince is best known for being CEO of Rap-a-Lot Records, helping kickstart the careers of some of rap’s biggest legends, including Geto Boys, Big Mike, Devin The Dude, Bun B, Pimp C, Paul Wall, Mike Jones, and even Drake and YBN Nahmir. Now, the Houston rap executive stops by the studio to talk to The Cruz Show about his new book The Art & Science of Respect.

During the 15-minute convo, J. Prince touches on his love for boxing, the current state of hip-hop. and even praises Nipsey Hussle’s “Victory SLAP” over BET weekend. Stay for the end where he hints at a new film/documentary in the works!