Jay Rock Drops “OSOM” Visual Feat. J. Cole [WATCH]

Jay Rock Drops “OSOM” Visual Feat. J. Cole [WATCH]

INDIO, CA - APRIL 13: Rapper Jay Rock performs onstage during day 1 of the 2012 Coachella Valley Music & Arts Festival at the Empire Polo Field on April 13, 2012 in Indio, California. (Photo by Kevin Winter/Getty Images for Coachella)

photo credit: Kevin Winter l Getty Images

If Redemption is not in your summer rotation, then you are selling yourself short of this TDE ‘WIN.’

Jay Rock released his album last week and it is an instant LA classic. While coming through the Cruz Show earlier today, Rock celebrated the video premiere for his J Cole collab OSOM.

Taking a cinematic approach to the new visual, the Dave Free directed clip details Rock adn Cole’s street-hustle. The nearly 6 minute “Out Of Sight, Out Of Mind” feature shows both emcees reaching their fate by the video’s end.

Watch the clip below and make sure to tune in tomorrow morning with The Cruz Show for the full Jay Rock interview.

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