PHOTO CREDITS: RANDY BROOKE | GETTY IMAGES

In the words of Ye “Name one genius that ain’t crazy”. Mr. West might be just that–crazy genius, for his new marketing approach to reveal his Yeezy Season 6 collection.

Rather than taking to the runway, with the help from his wife and some IG famous friends they took it to the streets. Instagram influencers like Jordyn Woods, Yovana Ventura and the Clermont Twins participated in the roll out campaign using #YeezySeason6.

Kim Kardashian was the first one who debuted the line back in December on social media. She posted various pictures of her out running errands in the active wear inspired collection. Now the friends of the famous couple have created reenactments of the exact shots, same location, same clothes, everything.