Photo Credit: Getty Images/  Fredrick M. Brown

Following the major backlash that H & M has received, G- Eazy announced today, he is terminating his partnership with the company before releasing his upcoming line.

The news comes in response to the photo that went viral of a black boy modeling a hoodie that read, “Coolest Monkey In The Jungle.” The Weeknd was the first of many to break off his relationship with the company after seeing the photo.

G-Eazy posted on Instagram a drawing of the boy wearing the hoodie, but this time with a crown over his head and “Coolest King in the World” written across his chest.

In the post, G-Eazy captioned his reason for cutting ties with H&M saying, “Unfortunately, after seeing the disturbing image yesterday, my excitement over our global campaign quickly evaporated, and I’ve decided at this time our partnership needs to end.”

Following up on this topic, the La Leakers very own Justin Credible supported the decision G-Eazy made saying, 

“I’m glad he did it, he took a stance, he was willing to put aside his financial assets to stand up for what is right.”

Over the past months I was genuinely excited about launching my upcoming line and collaboration with @HM… Unfortunately, after seeing the disturbing image yesterday, my excitement over our global campaign quickly evaporated, and I’ve decided at this time our partnership needs to end. Whether an oblivious oversight or not, it’s truly sad and disturbing that in 2018, something so racially and culturally insensitive could pass by the eyes of so many (stylist, photographer, creative and marketing teams) and be deemed acceptable. I can’t allow for my name and brand to be associated with a company that could let this happen. I hope that this situation will serve as the wake up call that H&M and other companies need to get on track and become racially and culturally aware, as well as more diverse at every level.

A post shared by G-Eazy (@g_eazy) on Jan 9, 2018 at 3:12pm PST