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Nicki Minaj & H&M Unveil Holiday Campaign

Nicki Minaj & H&M Unveil Holiday Campaign

photo credit: Dimitrios Kambouris l Getty Images

With Christmas less than a month away, the holiday season is in full effect.

H&M has partnered with rapper Nicki Minaj and actor Jesse Williams for their latest Holiday campaign, which comes in the form of ‘A Magical Holiday’ short film and a clothing collection.

The 12-piece collection is inspired by Minaj’s love of Japan and is set to release on November 30th. 

The duo play an on-screen couple who tell the tale of their courageous daughter, as she travels through a Winter Wonderland in search of the “Evil Brother of Father Christmas”. 

The three-minute visual was filmed by photographer Tim Walker and director Johan Renck. Minaj states that, “They had such an incredible vision for the campaign”, and she hopes the clip will encourage “everyone in the world” to get into the holiday spirit. 

Watch the short film below and check out the H&M collection here

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