Photo Credit: Getty Images/ Taylor Hill
Kanye West has made chart history in the U.K. with his 2016 release “The Life Of Pablo”, became the first album in that market to be awarded gold certification based only on streams.
Gold certification is awarded by the British Phonographic Industry to albums that reach over 100,000 units. The Life Of Pablo reached way more. Not to mention to date, it has spent 47 weeks on the top 100 chart.
If that wasn’t enough, Kanye also became the first chart leader where the majority, more like 70% of the albums singles were generated by streaming equivalent albums.
Kanye West’s ‘The Life Of Pablo’ Is U.K.’s First Gold-Certified Album on Streams Alone https://t.co/Die6n3JmEa pic.twitter.com/xeELZN0NSB
— One Grey Hair (@OneGreyHair1) October 4, 2017
Kanye West’s “The Life Of Pablo” becomes the UK’s first album to be certified Gold on streams only, the album isn’t available to purchase. pic.twitter.com/eplqJJcmoU
— THE POP HUB (@ThePopHub) October 3, 2017