photo credit: Christopher Polk l Getty Images

New sneaker collaborations and fashion ads are definitely the trend for your favorite artists to express their creativity outside of music.

Within the past year, Kendrick Lamar, Future, Teyana Taylor, and Rae Sremmurd have teamed up with the classic sneaker brand Reebok. Now, rapper Machine Gun Kelly is debuting his fashion campaign.

 

Bringing the heat! | The #ClubC began on the courts, then dominated the streets. The #ClubC SO continues to bring that clean street style while paying homage to the spirit of the 90s. #thisISclassic : Club C 85 SO | Now available on Reebok.com! #MGK #MachineGunKelly #POTD #KOTD #Kickstagram

A post shared by Reebok Classic (@reebokclassics) on Aug 2, 2017 at 6:34am PDT

The Cleveland native emcee premieres the reimagined 90s vintage vibes of the all-white Club C sneaker. MGK pays homage to the gritty city of Chicago and the low photography of the campaign captures the kicks’ classic edge and street style. In the exclusive Billboard interview, Kelly says:

I’ve always been a fan of the Club C sneaker because it’s super clean and timeless. It’s one of those kicks that’s been in the street scene forever- more than 30 years.

The Club C collection is now available at Reebok.com.