photo credit: Jim Bennett l Getty Images
This week in Hip-Hop definitely goes to King Kendrick.
From sold out #DAMNTour shows, with surprise guest artists like Chance and J.Cole, to recently attaining a certified double platinum plaque for DAMN, the rapper just released a new visual for the addictive and Rihanna assisted ‘Loyalty.’
In the nearly 4-minute clip, Kendrick and Rihanna share an on-screen chemistry that proves they are down for each other no matter the situation.
The video opens with Kendrick in a room full of women, while being blind-folded, resisting the temptation that is surrounding him. The visual shows multiple scenes of both the emcee and the songstress proving their loyalty for each other.
The duo even go as far as standing atop a skyscraper, with Lamar holding tight to Rihanna’s hand, while she dangles from the building’s ledge.
Peep the video below: