Photo Credit: Getty Images/ Stefanie Kennan
The newest line of Beats headphones is gearing towards the fashion world. A music obsessed Olivier Rousteing is releasing a new custom headphone collection with the biggest player in the market Beats by Dr. Dre.
In a statement Rousteing said what Beats loves about Balmain is that he embraces music. And they had always thought of an idea of making something happen together.
Well that something took shape in the form of Beats’s signature over-ear Studio Wireless headphones and the sportier version Powerbeats3 Wireless earphones. Both have a finishing touch of Rousteing’s own signature #BalmainArmy green with metallic gold accents.
As for the face of the campaign it’s the one and only Kylie Jenner. Rousteing decided on choosing Jenner explaining “It would’ve been expected to use a pop star.”
He stated it would be more interesting to “choose a girl who represents the new world and touches so many different universes, I love the darkness she has, at the same time as the glamour.”
Hip hop artists such as Kanye West have collaborated with the brand already for the Yeezy Season 3, other artists such as Rihanna, Young Thug, Sia, Vic Mensa have also collaborated with the brand. Hopefully after the collab with Dr. Dre it will attract even more hip hop artists.
Balmain Special Edition Beats Studio Wireless start at $599.95 and the Powerbeats3 Wireless start at $249.95. They are now available at Apple.com, Balmain.com, and Balmain’s New York and Los Angeles stores.
#BALMAINBEATS “THE BEST IN MUSIC CAN ONLY BE PAIRED TO THE BEST IN DESIGN.” @OLIVIER_ROUSTEING Timed with the opening the Balmain Flagship at 8421 Melrose Place in Los Angeles, Balmain and @beatsbydre launch today a new collaboration featuring two exclusive custom designs of Beats’ popular Powerbeats3 Wireless and Beats Studio Wireless headphones.
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