A New Commercial Called Kill JAY-Z?

A New Commercial Called Kill JAY-Z?

Photo Credit: Getty Images /  Ezra Shaw


There are only 48 hours until HOV releases his 13th album. Here on the LIFTOFF, we talked about JAY-Z’s top albums like The Blueprint, The Black Album or even Reasonable Doubt. 

Today, he surprised but also confused everyone by releasing a commercial titled Kill Jay-Z on Tidal. In this video, you hear a new beat but it also shows a young black man running for his life, wearing a shirt that says Stay Black.

This commercial started rumors saying that it might be a beat or a short snippet of a song that will be on his new album 4:44. JAY-Z’s album is set to drop this Friday [6/30] exclusively on Tidal and to Sprint customers.

If you’d like to watch the commercial, click here

Don’t forget to listen to the #LIFTOFF every night from 7 p.m. to midnight & follow @J_Credible x @DjSourmilk on Twitter!

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