Photo credit: Getty Images/ Jeff Schear

Vic Mensa has had an explosive few years with his hip-hop career with dope tracks like “U Mad” and “New Bae”.  His latest album, There’s Alot Going On, created a lot of buzz in the industry.  Not to mention, he has been making headlines all election season with his educated opinions on various political issues.  Now, Vic has joined forces with Footaction and UGG to create a dope 2016 campaign for the comfy footwear brand.  

In a recent interview the Chicago rapper explained this unusual partnership by saying, “They’re open to trying new things and really pushing forward. When someone like me wears UGG, it’s kind of like repurposing the brand from its original concept, which was made for surfers.  I think it’s dope that they’re taking new perspectives”.

The campaign was shot by Vic’s tour photographer all over his beautiful hometown city, Chicago.  The new collection drops this month and it looks like they have added a more urban feel to their look this season.

Check out this dope video from the campaign shoot below.

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