It has just been announced! A$AP Rocky is now the Creative Director for MTV Labs, a new “a creative incubator” that A$AP helped to create. A$AP Rocky has just signed on to the project for two years and will have the freedom to produce original material and use some already existing content owned by MTV.
“MTV is a name we grew up with – everyone knows them as innovators and champions of building artists’ careers. I’m honored to have this opportunity and can’t wait to show people what we have been working on,” A$AP said.
It is looking like A$AP is going to be bringing MTV into his vision. “I feel like we live in a day and age where Snapchat, Instagram, the internet and all the 15-to-30-second video clips are running the world, and that’s all that matters,” he said. “It’s time to start exploring the minds of the young, the kids that come from backgrounds like me. If you put your mind to it, you can come up with some unorthodox methods to figure this s–t out,” said A$AP.
After the Schuurmans followed A$AP on Insta, they saw that A$AP was up-to-something and decided to reach out to Rocky. “We want to give him this open canvas to create,” he said, and identify possibilities.
MTV will be reaching to A$AP for various types of content creation, and even some advertising.
“He won’t be put into any box,” said Schuurmans. “He’s a disruptor.” Meaning A$AP is someone that is setting out to set some trends and change the game.
A$AP will be debuting new music on MTV tonight:
— MTV (@MTV) September 30, 2016
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