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Tag Archives: Caliva

Jay-Z Is Now In The Cannabis Industry—As A Chief Brand Strategist

Jay-Z Is Now In The Cannabis Industry—As A Chief Brand Strategist

Photo Credit: Brian Ach/Getty Images for Something in the Water Jay is embarking on yet another new business venture. Today news broke that the billionaire rapper is entering into a multi-year partnership with Caliva. Jay will as the Chief Brand Strategist for the California based cannabis company. His duties will include leading the outreach efforts…