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DRAFT * Meruelo Media’s $1 Million Pledge: Helping Rebuild Los Angeles After the 2025 Wildfires * DRAFT

Meruelo Media is proud to announce a $1 Million Pledge to support the recovery of businesses, families, and communities devastated by the 2025 California Wildfires. This pledge is more than just financial assistance; it’s a demonstration of our commitment to our city—Los Angeles.


How the $1 Million Pledge Will Work:

Who Can Be Nominated?

Anyone can nominate a business impacted by the wildfires or a business providing free goods or services to wildfire victims. This includes businesses that have suffered damages as well as those stepping up to help those in need.

What is the Focus?

Our pledge will focus on helping:

  • Rebuild businesses that were damaged or lost during the wildfires.
  • Support businesses providing free services to victims, including meal distribution, medical aid, shelter, and other emergency services.
  • Boost organizations aiding in the overall recovery and relief efforts.

How It Works:

  1. Nominate a Business or Organization
    • Nominate a local business or organization via our online platform. Provide details about the damage to their operations or describe how they are supporting the recovery efforts by offering goods or services.
  2. Review and Selection
    • All nominations will be reviewed by a selection committee chaired by a VP or above, with no less than 5 total members to secure quorum. Vetting and Accountability Mechanisms will ensure that each submission meets the necessary criteria.
  3. Support Package
    • Each selected business will receive a customized media support package, including:
      • Free airtime across Meruelo Media’s platforms (Power 106, KLOS 95.5, CALI 93.9, KDAY 93.5)
      • Social media promotion
      • Visibility and outreach to support their recovery efforts
  4. Contributions
    • Meruelo Media contributions will range between $5K to $10K per case to support each nominated business or organization.
  5. Timeline
    • The submission window for nominations will close on July 31, 2025.
  6. Accountability and Oversight
    • A designated agent (TBD) will be responsible for managing all contributions and ensuring all support is accounted for under a single tracking spreadsheet. Each case will be assigned to an account executive for development and fulfillment.
    • A selection rubric will be developed by Otto Padron, and the rules will be created by Dianna Jason and reviewed by legal.

On-Air Execution of Call-for-Entries:

Pio Ferro will lead the development of the on-air campaign. The call-for-entries will include a unified spot featuring all talent voices across all 4 stations, sending a strong message of unity and support. This will emphasize Meruelo Media’s collective efforts to rebuild LA.
Additionally, we will eventually recruit celebrities to add color, emotion, and a higher level of visibility to this vital initiative, further amplifying the message of hope and action.

Nominate Today!

Visit any of our 4 websites to submit your nomination and get involved in this vital initiative. Simply fill out the form under the Million Dollar Pledge section with the details of the business or organization and explain how they have been impacted or how they are contributing to wildfire relief.


A Message from Alex Meruelo, Chairman and Founder of the Meruelo Group:

Alex Meruelo:
Los Angeles is not just a city—it’s our home, and we’ve always believed in the power of community. This pledge is a call to action for us all to come together, rebuild, and ensure that our city not only recovers but emerges stronger than ever. We stand with our neighbors, businesses, and families through thick and thin.


A Message from Luis Armona, Chief Operating Officer and Co-Founder of the Meruelo Group:

Luis Armona:
The resilience of Los Angeles is unmatched. We’ve seen this city rise from the toughest challenges time and time again, and this will be no different. Our pledge is a testament to our belief in the people of this city and the power of unity. We’re committed to supporting the businesses and individuals who are driving the recovery effort.


A Message from Otto Padron, President and CEO of Meruelo Media:

Otto Padron:
Los Angeles, we stand strong as one. In the good and in the bad. This initiative is more than just a pledge; it’s our promise to be there for those who need us. Whether you’ve lost it all, or you are providing critical services to those who have. The world is watching, not just how our community burned, but how we rise together from these ashes.


Together, We Rebuild. Together, We Stand.

This $1 Million Pledge is our way of helping rebuild Los Angeles, supporting local businesses, families, and essential recovery organizations. Meruelo Media has always stood with the people of this great city, and we will continue to do so as we recover and rise stronger together.


#MerueloCares #CaliforniaWildfires #DisasterRelief #RebuildLA #BusinessRecovery #WildfireRelief #SOCALSTRONG #MerueloMedia #WeAreStrongerTogether #FirestormRecovery

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