Photo credit: PepsiCo
LeBron James is at it again!
The NBA Superstar reportedly completed a multi-year endorsement deal with PepsiCo, which ended his 17-year partnership with rival company, Coca-Cola.
LeBron James Finalizes New PepsiCo Deal
Mar 23, 2021 | 7:36 AM
In honor of James’ new contract, PepsiCo has promoted their newest Mountain Dew energy drink, MTN DEW RISE. James won’t be the only athlete endorsing the drink, but it will remain his focus along with a bunch of other athletes and wellness influences.
MTN DEW Rise will supposedly contain the same amount of caffeine as two cups of coffee and includes Vitamin A and C and zinc to support the immune system.
To help promote its new beverage @MountainDew Rise Energy, PepsiCo has partnered with LeBron James, who recently left rival Coca-Cola after 17 years of pitching Powerade and Sprite. https://t.co/GToj08Kwua
— Adweek (@Adweek) March 17, 2021
In 2015, PepsiCo made the move to replace Coca-Cola as the official F&B partner for the NBA and WNBA, ending its rivals’ previous 28-year partnership with the league.