Snoop Dogg Is Launching “Laid Back” Cali-Inspired Gin Line

Photo Credit: Kevin Winter l Getty Images

There really isn’t much that Unc Snoop Dogg can’t and won’t do! From being a legend in the hip-hop game, and STILL releasing music to this day, to collating with his homie Martha Stewart, to taking on several new endorsements, and much more, the Long Beach icon has reminded us, yet again, why he is one of the most sought out rappers in music.

Snoop first hit us with his hit single “Gin and Juice” back in 1994 but the rapper has now found a new purpose for the track as he uses his iconic hook as the backdrop for his own line of gin called INDOGGO. In association with with Trusted Spirits co-founder Keenan Towns, the $30 bottles are expected to ship out as early as next month. Snoop’s gin is said to be a remix of ingredients that describe the “juicy, laid back California style” that is signature to the L.A.-bred emcee.

In a statement via Billboard, Snoop says, “I can’t wait for the world to taste my remix on gin! When creating INDOGGO, I wanted to give those feelings new life with an approachable juicy gin that’s smooth like the D.O. Double G.”

The Dogg is no stranger to gin as he set a 2018 Guinness World Record for mixing the biggest ever gin and juice, which was a 132-gallon monster that mixed in 38 jugs of OJ with 180 bottles of gin and 154 bottles of apricot brandy.

Snoop’s INDOGGO joins his recently released low-dough Snoop Cali Red wines, which goes for an easy $12 bucks.

Peep the announcement below!

 

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A post shared by snoopdogg (@snoopdogg) on Sep 2, 2020 at 4:40am PDT