Kendrick Lamar and Dave Free Launch New Company pgLang

Photo Credit: Getty / Santiago Bluguermann

As fans await his next album, Kendrick Lamar is out here making big moves. The Compton rapper took to Instagram today to announce his new company created by himself and Dave Free, pgLang. K-dot shared three photos featuring different pgLang logos with a link to their website, which includes a video written and directed by Dave Free.

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pg-lang.com

A post shared by Kendrick Lamar (@kendricklamar) on Mar 5, 2020 at 10:03am PST

 

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pg-lang.com

A post shared by Kendrick Lamar (@kendricklamar) on Mar 5, 2020 at 10:04am PST

 

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A post shared by Kendrick Lamar (@kendricklamar) on Mar 5, 2020 at 10:04am PST

The video featured Baby Keem, Yara Shahidi, Jorja Smith, and Kendrick himself. The “visual mission statement” was executive produced by Kendrick and Dave. 

The website also had a statement from the company, writing, “pgLang is multilingual. Our community speaks music, film, television, art, books, and podcasts — because sometimes we have to use different languages to get the point of our stories across.”

Kendrick Lamar and Dave Free have launched a company called pgLang. pic.twitter.com/tOGVdqv16Y

— DatPiff (@DatPiff) March 5, 2020

The website also features some merch, ranging from a $40 T-shirt to a $100 hoodie.

We’re definitely looking forward to seeing what else Kendrick has in store for us. Catch the full short film below!