It has just been announced! A$AP Rocky is now the Creative Director for MTV Labs, a new “a creative incubator” that A$AP helped to create. A$AP Rocky has just signed on to the project for two years and will have the freedom to produce original material and use some already existing content owned by MTV.
“MTV is a name we grew up with – everyone knows them as innovators and champions of building artists’ careers. I’m honored to have this opportunity and can’t wait to show people what we have been working on,” A$AP said.
It is looking like A$AP is going to be bringing MTV into his vision. “I feel like we live in a day and age where Snapchat, Instagram, the internet and all the 15-to-30-second video clips are running the world, and that’s all that matters,” he said. “It’s time to start exploring the minds of the young, the kids that come from backgrounds like me. If you put your mind to it, you can come up with some unorthodox methods to figure this s–t out,” said A$AP.