The Weeknd Will Be Featured In H&M Ads For 2017

Photo courtesy of Charley Gallay / Stringer | Getty Images Entertainment

Abel is busy preparing for 2017 with a big tour in the works and he isn’t stopping there. 2017 is going to be the year of The Weeknd and he is proving it to everyone by sharing picture from his latest project.

Very recently, The Weeknd shared a sneak peek of his upcoming campaign with H&M that is set for a 2017 release. This means that The Weeknd will be doing a collaboration that will combine his XO line with H&M. The line will be exclusively  sold at H&M retailers.

Not only will there be a creative collab that will produce an exclusive line, but The Weeknd will be the face of it! 

The Weeknd posted about his excitement and made the announcement via his Instagram page. The singer posted the preview pic with a cation that read,“excited to announce that I’m starring in the @HM and XO campaign launching March 2017 #HMSPRINGICONS”

Preview the H&M and XO campaign HERE: 

 

excited to announce that I’m starring in the @HM and XO campaign launching March 2017 #HMSPRINGICONS

A photo posted by The Weeknd (@theweeknd) on Nov 1, 2016 at 12:57am PDT

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