Photo credit: Kevin Winter/ Getty
It looks like Drake’s teaming up with OVO co-founder Noah “40” Shebib to shape the history of the Canadian cannabis scene.
40 battles with multiple sclerosis and, in the past have credited the strain “Afghani Bullrider” from Bullrider Cannabis as a “life-changing product.” He said it has helped him manage his journey with the disease and now, Drake is joining in to back him as his partner, investor and, strategic advisor.
According to a press release, Drake is expected to “play a role in advising and helping with strategy as part of the brand’s mission to bring an unmatched cannabis experience to the North American market.”
As for the partnership, Drake seems excited and was quoted saying “I’ve always viewed 40 as the expert when it comes to cannabis so I’m very excited to invest, partner, and contribute to setting a new standard for a premium cannabis experience.”
View this post on Instagram
The flagship store is set to open later this month in Brampton, Ontario. Check it out above.