Kim Kardashian’s New Shapewear Line Made $2 Million It’s First Day

View this post on Instagram

My fans and followers are a huge inspiration to me – I’m always listening to their feedback and opinions, and am so grateful they shared their ideas for a new brand name. After much thought and consideration, I’m excited to announce the launch of @SKIMS Solutionwear™ coming September 10. I love the idea that the pieces will be the closest thing to someone’s skin, skimming with amazingly soft and supportive fabrics which accentuate the best parts of our bodies. Available in sizes XXS – 5XL, SKIMS Solutionwear™ is for every body. SKIMS.COM. #ShowYourSKIMS Photo: #VanessaBeecroft

A post shared by Kim Kardashian West (@kimkardashian) on Aug 26, 2019 at 8:38am PDT

You may remember all the controversy surrounding the line when Kim first announced the brand’s name would be “Kimono.” The public responded with the QUICKNESS and accused the reality star of cultural appropriation. For those who may be unaware, a kimono is a traditional Japanese garment often worn for important holidays, weddings, etc. Hence the accusations. Following the backlash, the entrepreneur issued an apology saying, “When I announced the name of my shapewear line, I did so with the best intentions in mind. My brands and products are built with inclusivity and diversity at their core and after careful thought and consideration, I will be launching my Solutionwear brand under a new name. I will be in touch soon. Thank you for your understanding and support always.” Kim says her team is working to get the collection restocked asap!

View this post on Instagram

Wow! Thank you to everyone who supported our @skims launch day yesterday, it was beyond what I could have imagined and I’m so incredibly thankful! For anyone that didn’t have a chance to shop yesterday, we still have some of the shapewear still in stock in colors Onyx, Umber and Oxide and many of my must have underwear and bra essentials that are perfect everyday basics. If the @skims item you wanted is sold out, pls follow our Instagram page and visit our website to sign up for restock alerts! Our teams are working overtime to get everything restocked ASAP and my goal is to get our business to a point where we can make my shapewear and essential underwear items available and accessible always. I cannot wait to see everyone in your @skims. Pls be sure to tag me when you receive your order and let me know what you think!!!

A post shared by Kim Kardashian West (@kimkardashian) on Sep 11, 2019 at 8:28am PDT