Colin Kaepernick & Nike Receive #BoycottNike Backlash After ‘Just Do It’ Campaign Announcement

photo credit: Colin Kaepernick l Instagram

The largest sports brand in the world, Nike, announced that former 49’s quarterback Colin Kaepernick is the new face of their 30th Anniversary of the “Just Do It” campaign.

The announcement came during the Labor Day holiday with the Swoosh company and the football activist, dropping a black and white photo with the slogan “Believe in something. Even if it means sacrificing everything.” While many celebrated the collab for both Nike and the former quarterback, the right-wingers went H.A.M. and started the #NikeBoycott hashtag on Twitter.

Brief reminder that if you have any problem with the Nike/Colin Kaepernick campaign whatsoever, you’re a nasty, racist little cunt who should fuck off to the surface of Titan and drown in a lake of liquid farts.https://t.co/hZ7xaf8Ozc

— Max ️ (@SpillerOfTea) September 4, 2018

While Kaepernick has made it known that his protest against the National Anthem is in response to police brutality, those who don’t support the baller took their MAGA remarks to Twitter and it even resulted in the Nike brand dropping 3 percent in stock.

According to social media, many are burning and cutting up their old Nike gear in protest as well.

Colin Kaepernick destroyed the @NFL Now he will destroy @Nike #JustDoIt I will #BoycottNike #WalkAway #MAGA #GreatAwakening #Qanon

— Red Hat Patriots (@RedHatPatriots) September 4, 2018

What does sacrificing everything look like @Nike? pic.twitter.com/60AKa0ilzu

— Annie Wilson (@_AnnieWilson) September 4, 2018

Colin Kaepernick wore police pig socks and a Fidel Castro shirt and is still Nike’s poster boy. #BoycottNike

— Kek’ (@Cwephthj00) September 4, 2018

Colin Kaepernick wore police pig socks and a Fidel Castro shirt and is still Nike’s poster boy. #BoycottNike

— Kek’ (@Cwephthj00) September 4, 2018