PHOTO CREDITS: RANDY BROOKE | GETTY IMAGES
In the words of Ye “Name one genius that ain’t crazy”. Mr. West might be just that–crazy genius, for his new marketing approach to reveal his Yeezy Season 6 collection.
Rather than taking to the runway, with the help from his wife and some IG famous friends they took it to the streets. Instagram influencers like Jordyn Woods, Yovana Ventura and the Clermont Twins participated in the roll out campaign using #YeezySeason6.