Kenrick Lamar Sports New Cortez Collaboration With Nike

Photo Credit: Getty Images- Paras Griffin

Not only did Kendrick Lamar make history by being the first to perform during the NCAA Football championship game, but he debuted a sneaker that many are excited about. 

After completing his collaboration with sneaker brand Reebok, K Dot is headed to Nike in a new collab that is showing love to his music. 

The LA rapper is partnering with the brand on their classic Cortez sneaker. A few weeks back, the announcement was made that the two would be collaboration, but there was no official picture. 

We did see a sneaker that read “Don’t Trip” across the shoelaces and on the side of the shoe in Chinese.

However, during his performance last night, he rocked a pair of Cortez sneaker that read “DAMN” embroidered on the side. 

The white sneaker with red thread and a black tongue is said to be released on January 26th, however, there is no price point! 

 

More than music. ⠀⠀ ⠀ Introducing the Cortez Kenny I, arriving in SNKRS January 26. #nike #cortez #cortezkenny #TDE #nationalchampionship

A post shared by Nike Sportswear (@nikesportswear) on Jan 8, 2018 at 10:38pm PST