Kanye West & Solange Model In Helmut Lang Ad Campaign

Photo Credit: Donato Sardella | Getty Images

Helmut Lang is known to be one of the most well-respected designer brands in the fashion world. Now, they recruit two of music’s hottest artists for their latest ad campaign.

Solange is a HELMUT LANG FAN seen by EXACTITUDES® “I’ve been a Helmut fan since high school. It was a red drape dress during an era of super body conscious fits. I’ve really appreciated the evolution of Helmut Lang under Shayne’s direction and feel it really captures the tenor of the legacy in a really energized way.” Artist Solange wears the Tom Of England T-Shirt from Re-Edition Volume 1 and Helmut Lang seen by Shayne Oliver shorts.

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Recently, Solange joins other models photographed by Exactitudes, founded by Ari Versluis and Ellie Uyttenbroek. The “Cranes in the Sky” singer is seen sporting re-edition styles and shorts designed by Shayne Oliver, the brand’s new designer.

HELMUT LANG FANS seen by EXACTITUDES® New York, 2018 Established in 1994, Exactitudes® is an ongoing photographic project by Ari Versluis and Ellie Uyttenbroek focused on documenting underground subcultures and global communities. To celebrate Helmut Lang Re-Edition, @isabellaburley invited Exactitudes® to capture cross-generational Helmut Lang collectors and fans wearing Volumes 1 and 2, marking their first collaboration with a brand. WWW.HELMUTLANG.COM PHOTOGRAPHY Ari Versluis & Ellie Uyttenbroek – Exactitudes® EDITOR-IN-RESIDENCE Isabella Burley CREATIVE ADVISOR Ava Nirui CASTING Danielle Emerson PRODUCTION Mary Turpin

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In addition to Solange, Kanye West joins the fun by modeling his own Yeezus clothing. In the past, Ye has vocalized his love for the label, even citing images as part of his inspiration for diving into the fashion world. Thoughts on the new look? Drop your comments below!