Jay Z & Urban Outfitters Drop ‘Reasonable Doubt’ Inspired Merch Line

photo credit: Tim Mosenfelder l Getty Images

Urban Outfitters just came through with their newest artist merchandise collection.

Known for reviving classic brands like FILA, Champion, and even reintroducing vinyl records to fashion and music heads, UO is throwing it back once again to honor Jay Z and his debut album Reasonable Doubt.

Partnering with Roc-A-Fella co-founder Kareem ‘Biggs’ Burke, the Urban Outfitters merch line features an eight-piece collection that includes a mostly black and white detailed hoodie, t-shirt, and cap items. The collection’s main piece is a limited, letterman-inspired jacket with ‘REDO’ branded on the front and back.

Biggs posted the first look at the collection on his Instagram account, saying: ‘I wanted to partner with a retailer that speaks to the everyday consumer by offering quality at an affordable price point.’

Pick up the collection here.

 

I just dropped a Collab with @urbanoutfitters . I wanted to partner with a retailer that speaks to the everyday consumer by offering quality at an affordable price point. The jacket is coming soon. Limited to 196 all numbered. Stay tuned!!! #Reasonabledoubt #Redo96

A post shared by Biggs (@theroc96) on Nov 14, 2017 at 9:03am PST